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Chitra Ceramics and Cards

Dhokra art, also spelled Dokra, is 4000 years old art, derives it’s names from Dhokr Damar tribes. These tribes are the traditional metalsmiths of West Bengal and Odisha. The tribe populates parts of Jharkhand, Madhya Pradesh, Chattisgarh, West Bengal and Orissa but can be found in all parts of India.

Dhokra art is the beautiful artifacts, statues made by non–ferrous metal casting of copper-based alloys that use the lostwax casting technique. The technique has also been found in China, Egypt, Nigeria, Malaysia, Central America, etc. The products continue to be in great demand among art lovers.

Dhokra is an ancient art and the motifs continue to have a primitive simplicity to them. Thus commonly occurring motifs are religious images, Dhokra horses, elephants, peacocks, owls, measuring bowls, and lamp caskets, etc

Challenge

Despite offering a wide range of products to suit the publicity needs of small businesses in the China, Egypt, Nigeria, Malaysia, Central America, etc. area, Dhokra Art could not find a good place in the top rankings of the search engines. The website was ranked quite below for all the keywords and this was constraining the company’s potential to grow. What was missing was good content, appropriate usage of the right keywords, and strong and popular links. Their website needed a lot of reworking in terms of keyword usage to make it SEO-friendly. Leading search engines recognize the popularity of websites based on the quality of links that point to it. What was required in the case of The Dhokra Art was increasing the number of quality links to their website. And these quality links are defined by the relevancy of content to the website.

Solution

Our team at Earn SEO met the client to have more clarity about their goal and conducted an audit of their website to find out what was required to make it search-engine friendly. Our team not only worked on making the website content keyword-rich but also SEO friendly. They also worked on meta tags, optimization of the page factors besides building strong link popularity which will result in improved SEO ranking. The clients were advised to add more pages with keyword-rich content.

Results

Our efforts yielded the desired results and within the first four months of implementing SEO, the website of THE DHOKRA ART showed up high on the search pages of Google, Yahoo, and MSN/Bing. Consequently, the visits to their website increased by 50% and provided a big fillip to the company’s business. The client was extremely happy with our guidance and the resultant increase in their website’s visibility on search pages.

Chitra Ceramics and Cards

Challenge

Solution

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